Search Engine Optimization, commonly referred to as “SEO,” is the practice of optimizing web content to readily display in Search Engine Results Pages. SEO is ultimately about providing customers with easy access to the information they need, how and when they need it.

In order to effectively sell in the online marketplace, customers need to be able to easily and quickly find a company’s products. eSelleration assists client companies in making their product information discoverable via major search engines as well as individual reseller search engines. When customers are able to quickly and readily locate products that they need, when they need them, they will be more likely to purchase the product.

In addition to social media’s value in marketing, customers perceive brands that are promoted on social networking sites as relevant and current. eSelleration will assist client companies in implementing social media marketing campaigns to enhance brand awareness and reputation, as well as produce a positive perception for the brand.

By integrating SEO and social media to promote the brand, the brand’s exposure is enhanced, brand perceptions are heightened and ultimately sales and profitability are maximized.